Location: Shanghai, China

Do you have 8+ years’ experience in women's lifestyle sportswear design and with strong leadership skills? Are you familiar with the Chinese market and has practical experience in the market? If yes, then you might be the one we’re looking for.

Currently, we’re looking for a Design Director for a lifestyle sportswear brand of Bestseller China.

Key responsibilities

  1. Ensure a high performance and productive design team.
  • Ensure to lead with example and good judgment.
  • Proper planning and work plan for teams
  • Conduct coaching and problem solving for team.
  • Create team spirit and unified team which bring together team and inspire team.
  • Ensure skill building and professional development to create successful talent.
  • Optimize workflow and product development process.
  • To make sure the brand’s total sales year on year going forward.
  • Increase sales productivity, like pieces per transaction, average price point, basket size and conversion rate.
  • Increase sales through measure by pieces and value, before seasonal on-sale and after seasonal on-sale
  1. Collection planning budget:
  • Understand planned product supply (sales budgets, order versus budget, etc.)
  • Fundamental understanding of retail sales by product category, price points, product line and styles, etc.
  • Plan selling meeting dates and related seasonal collection planning for design team’s work.
  • Collection planning by product category and sub-category
  • Price matrix: Certain styles developed for higher price points.
  • In-debt analysis and review of past sales
  • Inspiration trips (buying samples, new materials, etc. learn from category “role-models”): Gain more value out of travel and spend.
  1. Seasonal design process and team coaching:
  • Trend research, inspiration and reach conclusion for direction.
  • Workshops for seasonal development of key product categories
  • Establish clear work plans and action calendars for each team.
  • Keep deadlines and ensure collection sample ready for selling meetings.
  1. Work with buying team for closing selling meeting orders: online & offline buying team.
  2. Focus on serving and partner with new brand China online & offline sales channels.


  • Must be bachelor or above education background with fashion/clothing design related major.
  • At least 8 years of design experiences from international lifestyle sportswear brands
  • Good communication and presentation skills
  • Strong leadership skills, used to manage a team of more than 5 subordinates.
  • Strong system knowledge - Illustrator, Photoshop, Power-point & PLM.
  • Is used to a fast-paced working environment, can adapt to high pressure and fashion company speed.
  • A strong portfolio of work demonstrating successful leadership and creative achievements.
  • Strong knowledge about Chinese fashion market, including e-commerce market is a big plus.
  • Fluently in English, can use English as working language both in spoken and written.
  • Interested in Chinese market and Chinese culture, willing to work in China.

About the company:

Bestseller Fashion Group China (BFGC), a member of the Bestseller Group, Denmark, is today considered to be the market leader in the mid-market for apparel in China with the brands: ONLY, JACK&JONES, VERO MODA, J.LINDEBERG, SEASON HIGH. Bestseller entered China in 1996 and today the company has more than 4,000 concept stores in over 300 cities in China, as well as having successful digital marketing and multichannel on-line presence.


Pls. send your application via the job link on our website https://erhr.dk/en by click on ‘’APPLY JOB’’ and then follow the instructions.

Please include the following documents:

  1. An updated CV
  2. A scanned copy/or a photo of your education degree certificate
  3. Portfolio(s) about your work from recent years

Application deadline: ASAP.

Efficient Recruitment based in Denmark, handles this recruitment process for Bestseller China. For more info or any questions regarding this position, please contact: Jessi Ji by tel.: +45 6131 5847 or e-mail jj@erhr.dk

If you want to hear more about the position, please contact

Jessi Ji

E: jj@erhr.dk
M: +45 61315847

Application deadline: AS SOON AS POSSIBLE

Efficient and professional recruitment

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