Do you possess both extensive organisational HR experience and a great pioneer spirit? Then you might just be the one we are looking for.

2021 Sleep specialist Swiss Sense, a Dutch family-owned business, acquired the Danish bed chain Drømmeland to expand into Denmark. Drømmeland, founded in 1982, with a network of 25 stores in Denmark is specialized in beds and sleep-related products. The expansion into Denmark is part of Swiss Sense' international growth strategy to become a market leader in Europe offering high quality bed products at fair prices by combining a people- and data centric approach. The acquisition increases the total number of Swiss Sense stores in the Netherlands, Belgium, Germany, Austria, and Denmark to 128.

The coming year is focused on integrating Drømmeland into the Swiss Sense organization. Strengthening our culture and creating winning teams play a crucial role in this. Because in our philosophy, our employees are central. Together we make the difference for our customer. In combination with our progressive approach, this forms the basis for our success and further growth. To make our dream come true in Denmark, we are expanding our organization with the new position of an HR Manager.


In this role, you will report to the CEO, Drømmeland with a dotted line into the HR Director of Swiss Sense. You are part of the local management team and the international HR management team. In the areas of learning & development, rewarding, employee experience, employer branding, internal communications, you work closely with the subject specialists of Swiss Sense.

This HR role is new to the organization. It is initially a one-man position in which you will also perform operational work. You will be supported by a student worker 10-15 hours/week, for whom you will be responsible. In line with the development of the organization and international growth plans, you will build the HR function into a regional HR department. For the first one to two years your main task will be to establish a platform containing that the basic HR services are in place and then afterwards with the regional expansion scale up the platform

Key responsibilities

  • With targeted programs, you are committed to creating a corporate culture and commitment appropriate to the values of the Swiss Sense family.
  • In close corporation with the international HR centre of expertise and the local management team you will implement initiatives aimed at strengthening leadership, company culture and engagement.
  • You coordinate internal communication via the Swiss Sense communication platform.
  • With targeted employer branding and talent acquisition, you will ensure the acquisition of new talent.
  • You translate development programs to the local market and ensure proper on-boarding and training of employees in the stores.
  • Proactively support managers in the HR area with personnel issues.
  • You are responsible for the preparation and implementation of the local HR annual plan and annual budget.
  • You are involved in various international HR projects. Among others in the field of Talent Management, HR Analytics, Performance Management and Coaching & Development opportunities.
  • Finally, you are responsible for the personnel and salary administration.
  • Compliance with Danish legislation, incl. contracts, APV etc.


  • You have an academic work and thinking level
  • You have minimum 5 years of experience as HR Manager or HR Business Partner preferably in retail.
  • You are willing to engage at both strategic, tactical, and operational level.
  • You have communicative skills and are articulate.
  • You have a strong legal background
  • You are analytically strong and support the business with data-driven insights
  • You have worked within the full range of HR, incl. Compensation and benefits, Learning and development, HR Business partnering and operational/admin HR
  • You have an excellent command of Danish and English, both verbally and in writing
  • You are available fulltime


We are looking for an ambitious and experienced candidate, with a high level of independence and an entrepreneurial mindset.

  • You have a positive and curious attitude
  • You work independently and have an enormous drive
  • You have a natural ability to convince, have guts and are driven by passion
  • You are a natural team player and establish strong relationships with your stakeholders
  • You have a business-oriented, vigorous, and structured approach
  • You are a hands-on person and willing to move things yourself
  • You have a pragmatic approach in solving issues
  • You preferably are used to working in an international matrix organization

Drømmeland offers…

A stimulating working environment in a successful and fast-growing international retail company without any well-trodden paths. With your vision and realization power, you will have the unique opportunity helping to build a new organization within the Swiss Sense Family. Together with the local management, you will contribute to the growth of Drømmeland and lay the foundation for further international expansion.

A competitive package of employment conditions.

How to apply

ERHR Recruitment is responsible for this assignment why all inquiries and applications must go through our application system.

Application in English only.

If you have any questions, you are more than welcome to contact Lars Toft on mobile:
+45 27 22 54 20, or via e-mail: lt@erhr.dk

Apply for the job via our application form at www.erhr.dk

About Drømmeland

Drømmeland is a Danish bed retail chain founded in 1982 and one of the largest sleep specialists in the Danish bed retail market, focusing on high-quality products offering a wide range of beds, mattresses, and bedroom accessories. The retail network covers 25 outlets across the country, a web shop and two distribution centres. The head office is in Bagsværd, near Copenhagen. By November 2021, the company employed approx. 75 people. This number is expected to grow fast due to the plans for the Danish market.

About Swiss Sense

With 128 shops and an e-commerce platform in the Netherlands, Belgium, Germany, Austria and Denmark, sleep specialist Swiss Sense is a leading player in the European market for sleep products. With an extensive collection of beds, mattresses, bedding and accessories for the bedroom, the company wants everyone to get a good night's sleep. The history of the family business goes back more than one hundred years. Great-grandfather Piet Diks started the development of mattresses in 1918 in the Netherlands. In 2006, the doors of the first Swiss Sense shop in the Netherlands opened. Martin Diks (CEO), now the fourth generation of bed manufacturers, has been at the helm of the family business since 2017.

Såfremt du ønsker at høre mere om stillingen, er du velkommen til at kontakte

Lars Toft

E: lt@erhr.dk
M: +45 27225420

Ansøgningsfrist: SNAREST MULIGT

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