Are you an experienced multi-marketeer eager to build the gardening industry’s tomorrow? Then you might be the one we are looking for to join Europe’s market leader in this segment.

About the company

Founded in Sweden in 1689, Husqvarna Group is a global leader of outdoor power products and innovative solutions for both construction industry as forest, park, and garden care. Husqvarna offers a wide range of quality brands for professionals and consumers, subdivided into three worldwide divisions: Husqvarna Forest & Garden, Husqvarna Construction and Gardena.

The Gardena Division

Since 2007, Gardena been part of the Husqvarna Group and acts as an independent division with the freedom to focus on the passionate gardener and thereby cultivate the brand's unique strengths.

Today, Gardena is the leading brand in Europe in the field of garden tools and integrated smart systems of the highest quality. The company is represented in over 80 countries worldwide and rests on a proud tradition of being a lifestyle partner, realizing the gardening dreams of quality-conscious garden enthusiasts. Read more at https://www.gardena.com/dk/

Do you want to be part of Gardena's exciting journey?

Gardena is now hiring an experienced and enthusiastic Marketing Manager to help build the gardening industry’s tomorrow. A Marketing Manager who knows how to create optimal value for the consumers, how to drive strong brand & marketing execution, and secure brand experience in every interaction.

Workplace: the GARDENA office in Værløse near Copenhagen.

The role

By joining the Gardena marketing-team you get to solve a broad variation of marketing activities to ensure optimal representation of GARDENA's products, campaigns and positioning in the market. No day would be the same as the previous day!

As a member of the Gardena Sales & Marketing organization you will be responsible for marketing, trade marketing and event project management with a focus on reaching and adding value to Gardena’s target groups. As Gardena is the number one watering brand in Europe and is recognized for its high quality and market-leading product innovation and design, there are many opportunities to leverage the business by expanding core product segments geographically and by expanding Gardena’s offering in core markets.

In your role, we would expect you to take responsibility in setting the marketing-strategy, leading projects, supporting shop floor initiatives and handling day to day tasks. You will manage one student-worker, cooperate closely with the Danish Sales and After-Sales organization, and have a close link to the Regional Marketing Team. And you’ll be supported by a Nordic- and a Regional Digital Manager as well as the Regional Marketing Manager.

This role has a focus on the Danish market but will also hold some broader Nordic-responsibilities.

The business language is English.

Local and at times international travel will be required.

Key responsibilities


  • Build annual marketing strategy
  • Responsible for managing marketing budget
  • Manage a student worker
  • Briefings and follow-up of media-agencies
  • Responsible for PR and SoMe-activations
  • Direct contact with key influencers

Trade Marketing

  • Close contact with the sales team about opportunities/activations at our customers
  • Trade marketing incl. trade marketing assets, co-op, and customer activations
  • Local project management of trade marketing materials and tools
  • Local project management of marketing print/digital productions
  • Co-ordination of translations and marketing proof-reading
  • Managing POS material

Other tasks

  • Project manage conferences, events, and fairs
  • Support internal communication
  • Support product data updates and image bank updates
  • Responding to marketing collaboration/sponsorship requests
  • Handling product-test requests


We are looking for an energetic, driven, hands-on, self-motivated marketeer who is keen on developing and growing in a passionate organization and in an international business environment. In other words, a strong team player who can also operate individually.

You enjoy expressing yourself in writing and speech in Danish and English – and are also happy to stand in front of a crowd. The best workdays for you are filled with a variation of tasks, some smaller and some bigger, but always with an opportunity to contribute with value and new ideas.


  • BSc or MSc, preferably in Marketing, or equivalent degree in another field complemented with relevant work experience.
  • A minimum of 5 years of working experience within a marketing-related field.
  • Ideally experienced in working both with web and social media channels
  • Experience in managing large and small marketing projects
  • Ability to work in a complex and international environment.
  • Fluency in Danish in writing and speech is a requirement
  • Proficiency in English is required.

How to apply

ERHR Recruitment is responsible for this assignment, why all inquiries and applications must go through our application system.

If you have any questions, you are more than welcome to contact Lars Toft on mobile number:
+45 27 22 54 20, e-mail: lt@erhr.dk

Apply for the job via our application form at www.erhr.dk

The application deadline is as soon as possible.

Såfremt du ønsker at høre mere om stillingen, er du velkommen til at kontakte

Lars Toft

E: lt@erhr.dk
M: +45 27225420

Ansøgningsfrist: SNAREST MULIGT

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